Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 2 No. 1 (2021)

Pengaruh Suasana, Kualitas Makanan, dan Persepsi Nilai terhadap Kepuasan Pelanggan Rumah Makan Goa Sumbawa

Fendy Maradita (Universitas Teknologi Sumbawa)
Mega Susilawati (Universitas Teknologi Sumbawa)

Article Info

Publish Date
31 Mar 2021

Abstract

This study aims to find out the influence of atmosphere, food quality, and perception of value on customer satisfaction. This research uses a type of Quantitative Associative research. The data collection method was carried out by distributing questionnaires to 100 respondents, namely customers at Sumbawa Goa Restaurant. Sampling techniques using non probability sampling and purposive sampling. Data analysis used is multiple linear regression analysis. Based on the results of the study, it can be concluded that the three free variables namely atmosphere, food quality and value perception have a positive and significant influence on restaurant customer satisfaction.

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Journal Info
Jurnal Nasional Manajemen Pemasaran dan SDM
Website

Abbrev

jnmpsdm

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...