At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam
Vol. 9, No. 2 (Desember 2018)

ETIKA PERIKLANAN BERBASIS KONTEN SYARIAH: Studi Aturan Pemasangan Reklame Di Meulaboh Aceh Barat

Rindi Purnama Putra (STAIN Teungku Dirundeng Meulaboh)
Irsan Adrianda (STAIN Teungku Dirundeng Meulaboh)

Article Info

Publish Date
31 Dec 2018

Abstract

This study examines ethics in advertising, especially what we want to see are aspects related to Islamic content-based advertising ethics. This is important to study because, it is not uncommon for problems to arise regarding advertising ethics. Where ads that are displayed are often considered to give the impression and messages that ignore ethical norms and values. So this study tries to see how the normative rules that regulate advertising content in West Aceh, taking into account all aspects of local wisdom based on Islamic sharia, so that the display of advertisements displayed is not only different from the appearance of advertisements in other regions in Indonesia, but also accommodates the value of-locality value.

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Journal Info
At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam
Website

Abbrev

tanzir

Publisher

Sekolah Tinggi Agama Islam Negeri Teungku Dirundeng Meulaboh

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal At-Tanzir merupakan terbitan berkala ilmiah dari prodi Komunikasi Penyiaran Islam (KPI) STAIN Teungku Dirundeng Meulaboh. Jurnal ini menerima dan memuat semua artikel yang berhubungan dengan pendekatan ilmu dakwah, komunikasi dan humaniora dengan penekanan pada konteks sosial kemasyarakatan ...