Indicators : Journal of Economic and Business
Vol 3, No 1 (2021): May

Pengaruh Perceived Value Terhadap Purchase Intention Digital Music Streaming Services Dengan Satisfaction Sebagai Variabel Intervening (Studi Pada Aplikasi Joox dan Spotify)

Aruna Candra Pratiwi (Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro)
Bambang Munas Dwiyanto (Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro)

Article Info

Publish Date
01 May 2021

Abstract

This study aims to analyze the effect of perceived value on the satisfaction of digital music streaming services Joox and Spotify applications and their effects on consumer purchase intentions. The variables used in this study are perceived value as an independent variable, then satisfaction as an intervening variable, and purchase intention of paid applications as the dependent variable. The number of samples in this study amounted to 133 respondents, namely users of digital music streaming services, especially the Joox and Spotify applications. The method used is non-probability sampling by distributing questionnaires to respondents. In this study, a theoretical model was developed by proposing five hypotheses to be tested using Structural Equation Modeling (SEM) analysis tools operated through the AMOS 24 program. The results of this study indicate that perceived value increases user satisfaction, which affects the purchase intention of paid applications.

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Journal Info
Indicators : Journal of Economic and Business
Website

Abbrev

jebis

Publisher

Ikatan Sarjana Ekonomi Indonesia Cabang Semarang

Subject

Economics, Econometrics & Finance Environmental Science Social Sciences

Description

INDICATORS economics, management, bussiness, and acounting, economic development and social change, using theoretical and empirical approaches that examine both determinants and effects of various dimensions of economics, management, bussiness, and acounting, economic development and social change. ...