JEM: JURNAL EKONOMI DAN MANAJEMEN
Vol 6 No 2 (2020): JEM JURNAL EKONOMI DAN MANAJEMEN

PENGARUH KUALITAS PRODUK, PROMOSI DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU SEPAKBOLA MEREK SPECS DI KOTA PANGKALPINANG

Rizal Rizal (Program Sarjana Manajemen STIE Pertiba Pangkalpinang)
Afizal Afrizal (STIE Pertiba Pangkalpinang)
Juhari Juhari (STIE Pertiba Pangkalpinang)

Article Info

Publish Date
11 Jan 2021

Abstract

This study aims to determine the effect of product quality, promotion, and brand image on purchasing decisions of Specs brand soccer shoes in Pangkal Pinang City. Respondents in this study were consumers of Specs brand soccer shoes, totaling 40 people. The sampling technique is a non-probability sampling technique, namely accidental sampling. data were collected by distributing questionnaires. Data were analyzed by multiple linear regression analysis. The results showed that product quality, promotion, and brand image simultaneously affect purchasing decisions. Specifications of branded soccer shoes in Pangkalpinang City. Product quality, promotion, and brand image partially have a positive effect on purchasing decisions for Specs brand soccer shoes in Pangkalpinang City.

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Journal Info
JEM: JURNAL EKONOMI DAN MANAJEMEN
Website

Abbrev

jem

Publisher

STIE Pertiba Pangkalpinang

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

JEM: Jurnal Ekonomi dan Manajemen presents up-to-date information on literature review and research of Economic and Management science subject, which includes: finance; marketing; information systems; banking; tax, organization studies; human resource management; production management; management ...