Jurnal Teknosains
Vol 4, No 1 (2014): December

KATA-KATA KANSEI PADA PRODUK BERBASIS BUDAYA UNTUK PEMENUHAN KEBUTUHAN MASLOW

Ratih Setyaningrum, I.G. Bagus Budi Dharma, dan Heddy Shri Ahimsa-Putra (Progran Studi Teknik Industri Fakultas TeknikUniversitas Dian Nuswantoro Semarang Jawa Tengah)

Article Info

Publish Date
18 Nov 2015

Abstract

Cultural aspect is not a priority within a product design and development process in Indonesia. On the other hand,cross culture products have success in the global market. That product is included in each Maslow level. Culturalaspect in product design is applied with a semantics, such as kansei words. The purpose of the research is to identifyculture products and kansei words based on Maslow needs. The research stage begins with mapping cultureproducts based on Maslow needs and determining kansei words. The result of this research is a classification ofkansei words. It is used to guide product development. Product development based on Maslow needs is one strategyto attract consumers. Therefore, product development and diversification product had met the needs of Maslow

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Journal Info
Jurnal Teknosains
Website

Abbrev

teknosains

Publisher

Universitas Gadjah Mada

Subject

Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Industrial & Manufacturing Engineering Mechanical Engineering

Description

Jurnal Teknosains is a peer-reviewed journal which began publication in 2011, and published each semester in June and December. It is a series of scientific publications in engineering, science and technology area. Jurnal Teknosains aims to encourage research in Science and Technology studies. ...