Community Empowerment
Vol 6 No 10 (2021)

Rebranding of Arnetta Craft’s product in Malaka Sari, East Jakarta

Agustina Dwianti (Bina Nusantara University, Jakarta, Indonesia)
Afourli Daven Tamboto (Bina Nusantara University, Jakarta, Indonesia)
Alya Gustriani Syafitri (Bina Nusantara University, Jakarta, Indonesia)
Angeline Calista Slamet (Bina Nusantara University, Jakarta, Indonesia)
Anisa Larasati (Bina Nusantara University, Jakarta, Indonesia)
Ativa Kannuri Nada (Bina Nusantara University, Jakarta, Indonesia)
Baharini Kurnia Putri (Bina Nusantara University, Jakarta, Indonesia)
Epseen Epseen (Bina Nusantara University, Jakarta, Indonesia)
Jarell Ong (Bina Nusantara University, Jakarta, Indonesia)
Leo Andri Yulius Caesar (Bina Nusantara University, Jakarta, Indonesia)
Nadia Ingrida Winata (Bina Nusantara University, Jakarta, Indonesia)
Nikolas Ermando (Bina Nusantara University, Jakarta, Indonesia)
Nuril Kusumawardani Soeprapto Putri (Bina Nusantara University, Jakarta, Indonesia)
Ricky Prasojo (Bina Nusantara University, Jakarta, Indonesia)
Safira Fauzia Rahma (Bina Nusantara University, Jakarta, Indonesia)
Sevenpri Candra (Bina Nusantara University, Jakarta, Indonesia)
Sheren Kristianti (Bina Nusantara University, Jakarta, Indonesia)
Sulistyo Heripracoyo (Bina Nusantara University, Jakarta, Indonesia)
Sulthan Bahariawan (Bina Nusantara University, Jakarta, Indonesia)
Syamila Karima (Bina Nusantara University, Jakarta, Indonesia)
Wenny Carnika (Bina Nusantara University, Jakarta, Indonesia)
Zidan Febrian (Bina Nusantara University, Jakarta, Indonesia)



Article Info

Publish Date
08 Oct 2021

Abstract

The role of society is very important in maintaining the balance of nature. The community empowerment approach is the success key in educating the surrounding environment. Arnetta Craft is a community empowerment presenting in Malaka Sari, East Jakarta. Arnetta Craft continuously invites all levels of society caring about the results of household waste, especially used cooking oil. Processed products from household waste produce a useful product for people's daily needs and have commercial selling value. However, with the existing competition, the marketing approach needs to be improved by creating logos, labeling and product packaging. To be able to produce logos, labeling and product packaging, a structured interview was conducted with the owner of Arnetta Craft. At the end of the activity, new logos, labeling and packaging have been produced used as product rebranding.

Copyrights © 2021






Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...