JES (Jurnal Ekonomi STIEP)
Vol. 4 No. 1 (2019): JES (Jurnal Ekonomi STIEP)

Analisis Strategi Penetapan Harga Jual Kelapa Sawit Pada Pt Parna Agro Mas Sekadau Kalimantan Barat

Sri Novita (Unknown)



Article Info

Publish Date
20 Jun 2019

Abstract

Oil palm plantations are one of the plantations crops in Indonesia who has a pretty bright future. The areaof oil palm plantations in Indonesia is expanding so that later established a modern palm oil processing factoryand oil palm research centers.The purpose of this study is to find out the strategy that is done inside set the selling price of palm oil, findout the constraints in setting the selling price and to find out the policies of the company in determining the sellingprice of palm oil to PT Parna Agro Mas Sekadau West Kalimantan.The method of research conducted is by using data and data sources obtained directly from PT Parna AgroMas Sekadau West Kalimantan in the form of data on the production and sale of palm oil from 2015 to 2017.The result showed that the company doesn’t just set one price, but a price structure which reflectsgeographical diversity and costs, market segment demands, purchase time, order level, and other factors. The priceadjustment strategy carried out is : (1) geographical pricing, (2) (price discount and allowances, (3) promotionalpricing, (4) discriminatory pricing.

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Journal Info

Abbrev

jes

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi STIEP (JES) adalah jurnal penelitian yang mempublikasikan hasil riset para akademisi di seluruh Indonesia yang diterbitkan oleh Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) SEKOLAH TINGGI ILMU EKONOMI PONTIANAK. Terbit  2 kali dalam setahun yaitu Mei dan Nopember. JES ...