<![CDATA[The purpose of this study was to determine the effect of operational audit in increasing sales effectiveness. The research method used is descriptive. The data analysis method used is the analysis of literature studies and field studies. The results of research on the role of operational audit in increasing sales effectiveness are effective. This is known from the data for May, June, September, October, November, December 2018 on special fuel sales showing a value of more than 7% (>7%) with the "Effective" criteria. Meanwhile, based on data for January, February, March, April, July, and August 2018, sales of special fuels showed a value of less than or equal to 7% (?7%) with the “Infective” criteria. And based on the percentage of the pie chart of bio diesel sales, it is known that the operational audit with certified status is more effective, namely 51% compared to operational audit with not certified status, which is 48% at SPBU 54,611.20 Gresik.]]>
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