Martabe : Jurnal Pengabdian Kepada Masyarakat
Vol 4, No 2 (2021): Martabe : Jurnal Pengabdian Kepada Masyarakat

PEMBERDAYAAN EKONOMI PEREMPUAN : STRATEGI PENENTUAN HARGA POKOK PRODUKSI DAN STRATEGI PROMOSI PADA INDUSTRI RUMAHAN

Laras Pratiwi (Fakultas Ekonomi Bisnis, Universitas Perjuangan Tasikmalaya)
Yeni Fitriani Somantri (Fakultas Ekonomi Bisnis, Universitas Perjuangan Tasikmalaya)
Suci Putri Lestari (Fakultas Ekonomi Bisnis, Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
01 Oct 2021

Abstract

The development of micro-scale industries is able to provide a significant increase in the economic resilience of the community, but in fact it is not yet fully integrated with the micro-scale home industry players. This community service activity was held with the aim of empowering the economy of women, especially in the business sector of the Al-Mahabbah Foundation, Cimahi City, with the Khusi Cookies product brand. This activity is carried out into three stages, namely the planning stage, the business simulation stage and the evaluation stage. This activity is able to provide benefits for Khusi Cookies business players in the form of creating knowledge about calculating the cost of production and opening a mindset of expanding promotional strategies through social media.. (Times New Roman 10, 1 space, 1 paragraf).

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Journal Info
Martabe : Jurnal Pengabdian Kepada Masyarakat
Website

Abbrev

martabe

Publisher

Universitas Muhammadiyah Tapanuli Selatan

Subject

Agriculture, Biological Sciences & Forestry Arts Humanities Education Social Sciences

Description

Martabe Journal -Jurnal Pengabdian Masyarakat, published by Institute of Research and Community Service Universitas Muhammadiyah Tapanuli Selatan. This journal contains the results of publication lecturers to the community of agrokompleks, Teacher Training and Science of teknosains, and sosbudkum ...