International Journal of Evaluation and Research in Education (IJERE)
Vol 11, No 1: March 2022

Enhancing cosmetology students’ communication skills in Malaysian upper secondary vocational education program

Tee Tze Kiong (Universiti Tun Hussein Onn Malaysia)
Farah Najwa Ahmad Puad (Universiti Tun Hussein Onn Malaysia)
Arasinah Kamis (Universiti Pendidikan Sultan Idris)
Yee Mei Heong (Universiti Tun Hussein Onn Malaysia)
Ruhiana Idayu Abd Hamid (Universiti Tun Hussein Onn Malaysia)
Sharifah Shafie (Universiti Pendidikan Sultan Idris)
Sarimah Abu Bedor (Universiti Pendidikan Sultan Idris)



Article Info

Publish Date
01 Mar 2022

Abstract

The quality of beauty treatment services will be evaluated by the clients subjectively whether they are satisfied or otherwise with the services provided. However, the reports and complaints related to customer dissatisfaction when receiving beauty treatment services at beauty centers are increasing. Unfortunately, the suggestions for improvement from the previous studies are still insufficient. Therefore, this study was conducted to examine the importance of proficiency in communication skills and the need for training modules in the teaching and learning process (T&L). It is required to improve communication skills among cosmetology students for Upper Secondary Vocational Education Program (USVEP) in beauty arts course. The data were collected through the interview method on six USVEP teachers and a beauty salon entrepreneur. The findings of the study found that the proficiency in communication skills among the cosmetology students is an important requirement for employers in selecting their employees, increasing customer loyalty and the customer’s frequency to visit beauty salons, and maintaining the excellent performance of cosmetology students in the workplace. In addition, there is also a high demand for the development of communication skills training modules in helping cosmetology students to constantly updated with new knowledge and skills needed from time to time. Therefore, adequate training is required to improve the competency in communication skills among the cosmetology students.

Copyrights © 2022






Journal Info

Abbrev

IJERE

Publisher

Subject

Education

Description

The International Journal of Evaluation and Research in Education (IJERE) is an interdisciplinary publication of original research and writing on education which publishes papers to international audiences of educational researchers. The IJERE aims to provide a forum for scholarly understanding of ...