Jurnal Inovasi Penelitian
Vol 2 No 6: Nopember 2021

THE INFLUENCE OF E-SERVICE QUALITY TOWARDS CUSTOMER SATISFACTION AND CUSTOMER LOYALTY ON GOPAY ELECTRONIC WALLET USERS

Alvin Tiko Harijanto (Program Studi Fakultas Manajemen Business Management Binus University)
Winston Watson (Program Studi Fakultas Manajemen Business Management Binus University)



Article Info

Publish Date
01 Nov 2021

Abstract

The purpose of this study was to investigate the influence of electronic service quality towards consumer satisfaction using GOPAY electronic wallet on a daily transactions. In this study, the independent variables were application design, reliability, security/privacy, and customer service, while the dependent variables were customer satisfaction, and customer loyalty. The populations were customers who had used GOPAY electronic wallets for transactions. The total of collected respondents was 204 respondents and the researchers had successfully analysed 152 respondents as a sample. The data was collected through survey methods and questionnaires. The data then analysed by using SEM analysis model with Smart PLS 3. The results prove that the quality of electronic services have a significant influence on customer satisfaction. This study also finds that customer satisfaction has a positive effect towards customer loyalty.

Copyrights © 2021






Journal Info

Abbrev

JIP

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Education Social Sciences

Description

"JIP” for JURNAL INOVASI PENELITIAN, published by Sekolah Tinggi Pariwisata Mataram. Published in two formats, print and online, ISSN: 2722-9475 and the online version of ISSN 2722-9467, both of which are published every month. The scope of the journal studies broadly includes: 1. Culture (a ...