Marketing Management Studies
Vol. 1 No. 1 (2021): Marketing Management Studies

The influence of Youtube advertising towards brand image

Eva Paiqhatul Himah (Universitas Negeri Padang)
Terra Saptina Maulani (Unknown)

Article Info

Publish Date
08 Jun 2021

Abstract

The purpose of this research is to find out how much influence Youtube Advertising has on Brand Image. The sampling method used was probability sampling technique consisting of 100 respondents. The method of analysis in this study uses descriptive and verification analysis consisting of simple linear regression analysis, coefficient of determination and hypothesis testing used to measure the magnitude of the effect of product design and Youtube Advertising on brand image. The results of the research conclude that overall Youtube Advertising is in a pretty good category and Brand Image is in a pretty good category. The results also concluded that Youtube Advertising has an effect on the Brand Image of Indoeskrim Nusantara Colossal Advertising.

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Journal Info
Marketing Management Studies
Website

Abbrev

mms

Publisher

Universitas Negeri Padang

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...