Marketing Management Studies
Vol. 1 No. 1 (2021): Marketing Management Studies

Advertising, celebrity and the effect to purchase intention of Camera Canon Mirrorless M50

Ressa Fahlevi (Universitas Negeri Padang)
Susi Evanita (Unknown)
Whyosi Septrizola (Unknown)



Article Info

Publish Date
08 Jun 2021

Abstract

This study aims to analyze: (1) The effect of advertising on consumer buying interest for Canon Mirrorless M50 cameras in Padang City. (2) The effect of commercials on consumer buying interest for the Canon Mirrorless M50 camera in Padang City.This research is a causative research. The population in this study are people in the city of Padang who have seen the Canon Mirrorless M50 camera advertisement on YouTube with a sample of 100 people. The sampling technique used was accidental sampling technique which is a non-probability sampling method. The types of data in this study are primary and secondary data. Data analysis using multiple regression analysis test.The results of this study indicate that: 1) Advertising has a significant effect on consumer buying interest for the Canon Mirrorless M50 camera in the community in Padang City, 2) Star advertisements have a significant effect on consumer purchase interest for the Canon Mirrorless M50 camera in the community in Padang City.

Copyrights © 2021






Journal Info

Abbrev

mms

Publisher

Subject

Humanities Environmental Science Social Sciences

Description

This journal encompasses marketing management, strategic management, business decisions, processes, and activities within the actual business ...