EQIEN - JURNAL EKONOMI DAN BISNIS
Vol 8 No 2 (2021): EQIEN - JURNAL EKONOMI DAN BISNIS

PERILAKU PENGUSAHA BUS PARIWISATA SEBAGAI KONSUMEN RASIONAL SELAMA PANDEMI COVID-19

Nurzahroh Lailyah (Unknown)
Tina Rahayu (Unknown)
Keke Tamara Fahira (Unknown)

Article Info

Publish Date
25 Sep 2021

Abstract

This study aims to analyze rational consumer behavior during the Covid-19 pandemic. The research method used is qualitative research with a case study approach. Data collection techniques were obtained from observations, interviews, and documentation. The data validity technique used by researchers was source triangulation with analytical procedures including data reduction, data display, drawing conclusions and verification. The results of this study indicate that there is a change in the consumption behavior of tourism bus entrepreneurs from being consumptive to being more rational during the Covid-19 pandemic. Rational behavior in this study is measured based on need, capability, best quality, and optimal utility.

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Journal Info
EQIEN - JURNAL EKONOMI DAN BISNIS
Website

Abbrev

OJS

Publisher

STIE DR. KHEZ MUTTAQIEN Purwakarta

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal E-Qien adalah wadah informasi ilmiah bidang ilmu ekonomi dan bisnis, berupa hasil studi kepustakaan maupun studi empiris. Volume 6 Nomor 1 Bulan Februari Tahun 2019. Frekuensi terbitan 2 kali dalam ...