Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Vol. 1 No. 1 (2021): October

MODEL OF SOCIAL AND ECONOMIC CHARACTERISTICS OF MSMEs IN UTILIZING ONLINE MEDIA TO INCREASE PEOPLE'SPOWER IN BATANG KUIS DISTRICT

Julita Julita (Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara)
Nel Arianty (Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara)
Rahmad Bahagia (Faculty of Economics and Business, Universitas Muhammadiyah Sumatera Utara)

Article Info

Publish Date
24 Oct 2021

Abstract

The purpose of the study was to determine and analyze the effect of Social Characteristics on Purchasing power, to find out and analyze the influence of MSME Economy on the Purchasing power, to find out and analyze the influence of online media on Purchasing power, to determine and analyze the influence, Social Characteristics, Economics of SMEs, and Online Media onPurchasing powerto the community in Batang Kuis District. The results showed that social characteristics had no significant effect on purchasing power. This shows the influence of the digital era that has been widely carried out in buying and selling interactions, so that direct social interaction is very rarely carried out. The MSME economy has a significant effect on purchasing power. This shows the influence of the community's economy that influences the purchase of a product. Online media has a significant effect on purchasing power. This shows the influence of social media which has been widely used by the community in carrying out activities including buying the necessary needs through social media.

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Journal Info
Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Website

Abbrev

MORFAI

Publisher

CV. RADJA PUBLIKA

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Description

MORFAI This journal will publish research articles or studies that are multidisciplinary in nature, including: education, law, health, agriculture, engineering, energy, technology, and social science. This journal is dedicated to explore and socialize many creative and innovative thought who focus ...