Benefit: Jurnal Manajemen dan Bisnis
Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 17 No 1 Juni 2013

PERAN VALUE CHAIN PADA PEDAGANG GROSIR DALAM HUBUNGANNYA STRATEGY PEMASARAN

Anas Ismail (Fakultas Ekonomi Universitas Muhammadiyah Surakarta)



Article Info

Publish Date
23 Jun 2014

Abstract

In the wholesale business is closely related to customer satisfaction. Lots of different ways to make customers feel satisfied and it is important to keep them coming back wholesale to grocery stores them. At this level of business turnover is very fast and requires significant attention to keeping the existing inventory. Therefore, the determination of the right supplier is crucial closely related to the existing value chain in the store. There are several important components of concern in this study. These components are in the form of service, price, delivery order and availability of goods. Based on these survey results can be known percentage of the price plays animportant role on the level of sales of grocery stores. While little change will greatly affect the priceof the sale of goods. While the lowest is the delivery order will does not mean that these componentsshould be excluded from the wholesale business to attract customers.

Copyrights © 2013






Journal Info

Abbrev

benefit

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...