Benefit: Jurnal Manajemen dan Bisnis
Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 11 No 2 Desember 2007

PENGARUH NILAI BAGI MAHASISWA DAN LINGKUNGAN INDIVIDU MAHASISWA TERHADAP PROSES PENGAMBILAN KEPUTUSAN DALAM MEMILIH PERGURUAN TINGGI

Danang Yudhiantoro (Fak Ekonomi Univ Pembangunan Nasional Veteran Yogyakarta)

Article Info

Publish Date
22 Aug 2016

Abstract

This research analyzes the effects of customer value to consumer decision in education industry. Customer value is one of many factors, that give effect to choose productor service. Consumers will consider which product or service give the highest value for them. This research analyzes the effect of customer value to consumer decision in the high education industry. The result shows that value gives effect to consumer decision.

Copyrights © 2007




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Journal Info
Benefit: Jurnal Manajemen dan Bisnis
Website

Abbrev

benefit

Publisher

Universitas Muhammadiyah Surakarta

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Benefit: Jurnal Manajemen dan Bisnis is a peer-reviewed journal published by Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Surakarta, covering a variety of topics in economics, management, business and ...