Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Vol. 7 No. 2 (2003)

HUBUNGAN SERVICE RECOVERY DENGAN MINAT BELI ULANG PADA KONSUMEN ANAK-ANAK (STUDI KASUS PADA BEBERAPA OUTLET McDONALD S DI KOTA BANDUNG)

Nina Septina (Fakultas Ekonomi Universitas Katolik Parahyangan)

Article Info

Publish Date
15 Jul 2014

Abstract

Recently, the kids had have treated specially as a cluster of potential buyer. One of a number companies which is smartly targeted kids as their customer is McDonalds. Service failure, which occurs on delivering the product, could make consumer dissatisfied, and then will decrease their intention to re-purchase. The goal of this research is to find relation between service recovery and intention to re-purchase on kids customer at McDonalds. Data collected by interviewing 147 respondent. This research find out that the effort on service recovery had succeed on decrease dissatisfied that feel by kid customer, even more, it increase kids intention to re-purchase. The benefit of service recovery is higher than the cost spending in recovery effort. Based on that researcher recommend to keep on giving the recovery in a service if a failure occur.

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Journal Info
Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan
Website

Abbrev

BinaEkonomi

Publisher

Universitas Katolik Parahyangan

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

Description

Jurnal ini mewadahi karya tulis akademik hasil penelitian literatur maupun lapangan di bidang Ilmu Ekonomi, Manajemen, dan Akuntansi, yang diharapkan dapat memberi sumbangan pemahaman maupun alternatif solusi masalah ekonomi yang ...