Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis
Vol 10, No 2 (2021): KOMPLEKSITAS EDISI DESEMBER 2021

FAKTOR PSIKOLOGIS DAN KEPERCAYAAN DALAM KEPUTUSAN PEMBELIAN PRODUK KOSMETIK

Irna Febryanty (Prodi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Trilogi)
Budi Suryowati (Prodi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Trilogi)

Article Info

Publish Date
30 Dec 2021

Abstract

This study aims to determine how the psychological influence of motivation, perception, and belief on purchasing decisions of Emina Cosmetics products in Jakarta. The study was conducted on women who buy and use Emina cosmetic products. The number of samples taken was 100 respondents using the purposive sampling technique. Data were collected through the distribution of questionnaires. The analytical method used is PLS-SEM (Partial Least Square-Structural Equation Modeling) using SmartPLS 3.0 software. The results showed that the psychological variables that had an effect on the purchasing decisions of Emina products were the motivation and belief variables and the perception variables had no effect on the purchasing decisions of Emina products in Jakarta

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Full PDF
873.514 KB
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis
Website

Abbrev

kompleksitas

Publisher

Institut Teknologi dan Bisnis Swadharma

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal KOMPLEKSITAS merupakan jurnal ilmiah yang diterbitkan oleh LPPM ITB Swadharma. Jurnal ini berisi karya ilmiah dengan bidang kajian penelitian meliputi: Manajemen SDM, Manajemen Keuangan, Manajemen Strategis, Manajemen Operasi, Manajemen Perubahan, Manajemen Pengetahuan, Perilaku Organisasi, ...