Ekonomi-Qu (Jurnal Penelitian Ilmu Ekonomi)
Vol 11, No 2 (2021): Jurnal Ekonomi-Qu

DEVELOPING INFORMATION TECHNOLOGY-BASED TOURISM: STUDY ON A TOURIST VILLAGE

Ketut Nama (Faculty of Economics and Business, UPN Veteran Yogyakarta, Indonesia)
Ambar Pujiharjanto (Faculty of Economics and Business, UPN Veteran Yogyakarta, Indonesia)
Budi Santosa (Faculty of Industrial Technology, UPN Veteran Yogyakarta, Indonesia)



Article Info

Publish Date
31 Oct 2021

Abstract

Advances in information technology demand adaptation in all aspects of life, including the tourism sector. The development of technology-based tourism must align with the increasingly massive use of social media, internet and the emergence of a cashless society. This study aims to analyze the factors that influence tourists' perceptions of the development of technology-based tourism and the determinants of tourists' decisions to revisit tourist destinations, with the OLS and Logistic Model. The regression analysis shows that the increasing use of social media, cashless habits, and the younger age are prefer to develop technology-based tourism. Tourists will revisit the destination if the tourist attraction and satisfaction level are more reliable.

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Journal Info

Abbrev

Ekonomi-Qu

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of economic research "Ekonomi-Qu" is an economic's premier scholar journal providing peer-reviewed articles and review essays from subfields throughout the discipline, published by department of development economics, Universitas Sultan Ageng Tirtayasa. Journal of Ekonomi-Qu has been ...