JRK (Jurnal Riset Komunikasi)
Vol 12, No 2 (2021)

COMPETITION AMONG YOUTUBERS; CELEBRITIES VS NON-CELEBRITIES

Lambok Hermanto Sihombing (President University)
Annisa Damayanti F. (Unknown)
Fadillah Zuriana (Unknown)
Puji Lestari (Unknown)

Article Info

Publish Date
28 Dec 2021

Abstract

This study is aimed to analyze and compare the effect of controversial celebrity YouTubers and non-celebrity YouTubers in Indonesia. In this study, researchers used three celebrity YouTubers and three non-celebrity YouTubers as a research object. There are several elements to be discussed in this study that include YouTube accounts, types of content, the number of subscribers, and viewers. The theoretical basis used in conducting the analysis is the theory of capital Pierre Bourdieu proposed by Tomasema. There are four capital forms; economic, human, social, and symbolic. Furthermore, the results of the research showed that the presence of celebrity YouTubers has an impact on the existence and careers of non-celebrity YouTuber.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
JRK (Jurnal Riset Komunikasi)
Website

Abbrev

JRKom

Publisher

Universitas Sultan Ageng Tirtayasa

Subject

Humanities Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal Riset Komunikasi aims to encourage research in communication studies. Focus and scopes within the journal include but not limited to: 1. Media anda Text Analysis 2. Cross-cultural Communication 3. Enviromental Communication 4. Health Communication 5. Organizational Communication 6. Political ...