Journal of Management and Business Review
Vol 18, No 3 (2021)

Service Quality Bus Rapid Transit Mamminasata Kota Makassar

Shinta Dewi Sugiharti Tikson (Universitas Hasanuddin)
Syamsinar Syamsinar (Fakultas Ekonomi dan Bisnis, Universitas Hasanuddin)
Atika Atika (Fakultas Ekonomi dan Bisnis, Universitas Hasanuddin)
Indri Leighton Silambi (Fakultas Ekonomi dan Bisnis, Universitas Hasanuddin)



Article Info

Publish Date
31 Jul 2021

Abstract

People's interest in using the Mamminasata Bus Rapid Transit (BRT) has decreased significantly. This problem has an impact on the decline in Perum Damri's income. The purpose of this study is to determine the service quality of Mamminasata Bus Rapid Transit in Makassar so that it can increase public interest in using this mode of public transportation. Results show that the maximum gap in this study is -1.49, which means there is a gap between respondents' perceptions and expectations regarding the operational hours of Mamminasata Bus Rapid Transit. Most respondents, as many as 64 people (68.1%), said they did not know the BRT operational hours and the bus often come late to the bus stop. Respondents expectation that the BRT operational hours (arrival and departure) would be timely and clear. The smaller the gap (gap close to zero or positive) the better the service quality of the company. Conversely, the larger the gap, the lower the service quality of a company. Thus, service companies such as Perum Damri which is a provider of the Mamminasata Bus Rapid Transit in Makassar need to prioritize in improving service quality based on the results of the largest gap

Copyrights © 2021






Journal Info

Abbrev

jmbr

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Journal of Management and Business Review (JMBR) is a source of scientific information for academia, research institution, government agencies, and industries. We publish research paper on management and business strategy as well as related ...