International Research Journal of Business Studies (E-Journal)
Vol 1, No 3 (2008): December 2008-March 2009

Measurement Equivalence/Invariance A Requirement To Conducting Cross-Groups Comparisons

Wahyunigsih., Johnny Tanamal (Unknown)

Article Info

Publish Date
06 Aug 2012

Abstract

The establishment of Measurement Equivalence/Invariance (ME/I) is a logical prerequisite to conducting substantive cross-groups comparisons, for example tests of group mean differences, invariance of structural parameter estimates. In agreement with this argument, this paper aims to (1) demonstrate the stages to establish ME/I test, (2) provide an example of ME/I application on customer satisfaction survey across three groups of consumer, (3) demonstrate the steps should be carried out if the measurement were not perceived equivalently by respondents. Conclusions and future research directions are presented.

Copyrights © 2008




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Journal Info
International Research Journal of Business Studies (E-Journal)
Website

Abbrev

jurnalirjbs

Publisher

Prasetiya Mulya Publishing

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year ...