Jurnal Pengabdian Pada Masyarakat
Vol 6 No 4 (2021)

Pelatihan dan Pendampingan Penguatan Promosi Menggunakan Sarana Medsos di UMKM Kelurahan Pasar Keong Kabupaten Lebak, Rangkasbitung

Diana Triwardhani (Universitas Pembangunan Nasional Veteran Jakarta)
Lina Aryani (Universitas Pembangunan Nasional Veteran Jakarta)
Ranila Suciati (Universitas Pembangunan Nasional Veteran Jakarta)

Article Info

Publish Date
15 Nov 2021

Abstract

TRAINING AND ASSISTANCE IN STRENGTHENING PROMOTION USING SOCIAL MEDIA FACILITIES IN MSMES IN PASAR KEONG VILLAGE, LEBAK REGENCY, RANGKASBITUNG. This Abdimas aims to provide training and assistance in terms of making promotional facilities on social media for MSMEs in Lebak Regency, namely in Pasar Keong Rangkasbitung Village. The chosen social media is Instagram, because for WhatsApp, on average, the trainees have already promoted there, so Instagram is an additional promotional media for them. There were 15 participants with various businesses, including wet cakes, chips, agricultural products, basic necessities and so on. They are very enthusiastic about participating in the training, because they are guided from the beginning of making Instagram to uploading their products.

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Journal Info
Jurnal Pengabdian Pada Masyarakat
Website

Abbrev

pengabdian

Publisher

Universitas Mathla'ul Anwar Banten

Subject

Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Education Engineering Other

Description

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