Khidmatan
Vol. 1 No. 1 (2021): Khidmatan

PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA MEMPERLUAS STRATEGI PEMASARAN PADA UMKM ABON KEPALA SAPI

Alfu Laila (STAI Al Husain, Magelang)
Dakusta Puspitasari (STAI Al Husain, Magelang)

Article Info

Publish Date
30 Jun 2021

Abstract

MSME Shredded Cow Head is one of the MSMEs located in Tosari Hamlet, Kebonagung, Tegalrejo. This MSME has been established since the 1970s and is now in the 2nd generation. In this study, there are several obstacles. The MSME Shredded Head Cows do not understand much about technical knowledge and do not have a strategy to develop an online business. Besides that, the MSMEs also have difficulty carrying out these business bookkeeping reports. The method used in this study is the ABCD method by collecting data in interviews. This study aims to change marketing strategies through social media and marketplaces so that MSME actors can expand their marketing reach.

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Journal Info
Khidmatan
Website

Abbrev

KLWJPM

Publisher

Sekolah Tinggi Agama Islam Syubbanul Wathon Magelang

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

Khidmatan merupakan jurnal yang secara khusus mempublikasikan naskah-naskah karya pengabdian Masyarakat dan dikelola oleh Lembaga Penelitian, Pengembangan dan Pengabdian Masyarakat (LP3M) Sekolah Tinggi Agama Islam Al Husain Magelang. Khidmatan terbit secara berkala dua kali setahun yaitu pada bulan ...