Journal of Islamic Banking
Vol 2 No 2 (2021): Journal of Islamic Banking

Pengaruh Kualitas Pelayanan Dan Promosi terhadap Keputusan Menjadi Anggota dengan Minat Sebagai Variabel Intervening (Studi Kasus pada KSPPS BMT Sahabat Kita Semua)

Ai Nurasifa (Universitas Siliwangi)
Elis Nurhasanah (Universitas Siliwangi)
Heni Sukmawati (Universitas Siliwangi)

Article Info

Publish Date
30 Dec 2021

Abstract

This researcher aims to find out how the influence of service quality and promotion on the decision to become a member with interest as an intervening variable in KSPPS BMT Sahabat Kita All. Using quantitative descriptive method, the population is KSPPS BMT Sahabat Kita All members, while the number of samples is 96 respondents. The technique of collecting data is through questionnaires and using path analysis data analysis techniques using the Sobel test and F test. The results of the research are the variables of Service Quality, promotion, and interest with the effect of each variable being 23.1%, 24.9% and 17 ,7%. The results of the Sobel test show that service quality and promotion have a significant effect on the decision to become a member of KSPPS BMT Sahabat with interest as an intervening variable.

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Journal Info
Journal of Islamic Banking
Website

Abbrev

JIB

Publisher

Institut Agama Islam Al Hikmah Tuban

Subject

Economics, Econometrics & Finance

Description

Journal of Islamic Banking is a periodical scientific journal managed and published by the Sharia Banking Study Program, IAI Hikmah Tuban. This journal specializes in the study of Islamic banking. The manager welcomes contributions in the form of articles from scientists, scholars, professionals and ...