MOVE: Journal of Community Service and Engagement
Vol. 1 No. 2 (2021): November 2021

Training on Packaging and Marketing Produk for MSMEs in Kasemen

Solehatin Ika Putri (Universitas Sultan Ageng Tirayasa)
Muhammad Johan Widikusyanto (Universitas Sultan Ageng Tirtayasa)
Galih Ginanjar Saputra (Unknown)



Article Info

Publish Date
05 Nov 2021

Abstract

The problem of marketing product is the biggest obstacle for a number of MSMEs. This is due to the lack of public knowledge about the marketing process and important activities before marketing, one of which is product packaging. Implementation is carried out through training and practice regarding product packaging and marketing. The results of the activity are partners are able to understand the importance of product packaging and labeling/branding and know how to make product packaging so that the product is more attractive and has an identity. In addition, partners are also able to understand the importance of product marketing and know how to market products effectively to increase sales and increase income.

Copyrights © 2021






Journal Info

Abbrev

move

Publisher

Subject

Humanities

Description

This journal accepts articles on research results in the fields of development, empowerment, and community strengthening and the results of activities or practical implementations of community service, empowerment, or strengthening that are problem solving, comprehensive, meaningful, and ...