International Journal of New Media Technology
Vol 7 No 2 (2020): IJNMT (International Journal of New Media Technology)

Recommendation System for Determining Micro, Small and Medium Enterprise Business Locations

Eko Budi Setiawan (Universitas Komputer Indonesia)
Angga Setiyadi (Universitas Komputer Indonesia)
Wildan Agung Prakoso (Universitas Komputer Indonesia)



Article Info

Publish Date
28 Dec 2020

Abstract

From entreprenurship perspective, determining the right business location is, of course, will become a significant factor for the business's growth in the future. Therefore, a system to facilitate prospective and strategic business locations, for achieving the right selling targets is sure needed. Android mobile based system with GPS technology features can make it easier to determine business location. In our application, we try to tackle this problem by using Simple Additive Weighting (SAW). We took several criteria for strategic business location decision making in our SAW implementation, which comprehend of rental rates, accessibility, location crowd, target market, security, and the number of competitors. Then, by evaluating the finished application, we concluded that the development of an application for Micro, Small and Medium Enterprises (MSMEs) recommendations is to facilitate prospective entrepreneurs to determine a strategic business location to build an entrepreneur.

Copyrights © 2020






Journal Info

Abbrev

IJNMT

Publisher

Subject

Computer Science & IT Control & Systems Engineering Electrical & Electronics Engineering Engineering

Description

International Journal of New Media Technology (IJNMT) is a scholarly open access, peer-reviewed, and interdisciplinary journal focusing on theories, methods, and implementations of new media technology. IJNMT is published annually by Faculty of Engineering and Informatics, Universitas Multimedia ...