ADI Journal on Recent Innovation (AJRI)
Vol. 3 No. 2 (2022): March

Motives For Purchase of Skin Care Product Users (Phenomenology Study on Women in DKI Jakarta)

Luthfi Aulia Faza (Bakrie University)
Prima M Agustini (Bakrie University)
Siti Maesaroh (University of Raharja)
Andri Cahyo Purnomo (University of Raharja)
Efa Ayu Nabila (University of Raharja)

Article Info

Publish Date
11 Jan 2022

Abstract

This study aims to analyze the purchasing motives of users of skin care products, and is a phenomenological study of women in DKI Jakarta. To find out this motive, researchers used a qualitative approach, which aims to explore the true meaning of women's motives for buying skin care products. The data used for this study are primary data and secondary data. The results of a research analysis using in depth interviews with women in DKI Jakarta who bought skin care products, that they made skin care purchases with Hedonic Shopping motives. Motivations for women in DKI Jakarta using skin care products were motives, namely Adventure shopping and Social Shopping, while utilitarian Shopping motivation is motivation needs.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
ADI Journal on Recent Innovation (AJRI)
Website

Abbrev

ajri

Publisher

Pandawan Sejahtera Indonesia

Subject

Religion Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering

Description

AJRI is a reputable Scientific Publication Media aim to foster research finding that concentrate towards recent innovation and creativity to support advancement in global civilization and humanity. AJRI Journal published two times a year (March & September) by Asosiasi Dosen Indonesia (ADI) ...