International Journal of Communication and Society
Vol 3, No 2: December 2021

Factors influencing Gen-Z customer perception online shopping in Indonesia

Rinto Syahdan (Universitas Khairun)

Article Info

Publish Date
30 Jun 2021

Abstract

This study aims to examine the relationship between benefits, ease of use, self-efficacy, safety, trust, and perceived usefulness on customer perceptions. The data in this study were collected through a survey. The samples in the study were consumers who made online purchases on Shoppee, Tokopedia, and Bukalapak, which amounted to 327 respondents. This study employed simple linear regression as a statistical and hypothetical test tool with the help of SPSS version 24. The conclusion of this study is that all hypotheses have a positive and significant effect on consumer perceptions and provide new findings that perceived usefulness is a variable that affects customer perceptions.

Copyrights © 2021




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
International Journal of Communication and Society
Website

Abbrev

ijcs

Publisher

Association for Scientific Computing Electronics and Engineering

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

The International Journal of Communication and Society is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The spectrum of topics include but ...