International Journal of Communication and Society
Vol 4, No 1 (2022): June

Challenges of internationalization of the Indonesian museum guides' communication skills competency

Nur Endah Nugraheni (Universitas Gadjah Mada)
Ghifari Yuristiadhi Masyhari Makhasi (Universitas Gadjah Mada)
Endang Soelistiyowati (Universitas Gadjah Mada)
Shu-Chuan Chen (Asia University)
Mei-Ru Chen (Asia University)
Chia-Chen Chang (Asia University)



Article Info

Publish Date
27 Dec 2021

Abstract

As the front guards, museum guides need to master many skills that support the role of transferring information in the museum to every visitor who comes, both domestic and foreign. More specifically, every museum guide must master foreign language skills in order to serve foreign visitors. Unfortunately, not all museum guides have foreign language skills, especially English, and other supporting skills such as curation, communication, and public speaking. This paper investigates the limited ability of English mastery and other supporting skills of museum guides in two government-owned museums in Yogyakarta, the second tourism city in Indonesia, and how far they affect the internationalization of the two museums as representatives of other museums in Indonesia. This descriptive research uses data collection methods in surveys with questionnaires and in-depth interviews with guides and visitors of the museum, both domestic and foreign. This research found that limited foreign language skills, especially English and other professional skills of museum guides, can slow down the museum's internationalization process in Indonesia.

Copyrights © 2021






Journal Info

Abbrev

ijcs

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

The International Journal of Communication and Society is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. The spectrum of topics include but ...