Bisma: Jurnal Bisnis dan Manajemen
Vol 15 No 3 (2021)

PERAN CITRA DESTINASI DALAM MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN

Dimas Yudistira Nugraha (Bina Nusantara University)

Article Info

Publish Date
30 Nov 2021

Abstract

This study examines the relationship between destination image and intentions to revisit tourism attractions. The conceptual model was developed and then tested using data collected from tourists visiting cultural heritage sites in Bali. The sample used in this study was 300 respondents. Researchers used a Structural Equation Modeling (SEM) to analyze the data. The results showed that destination image significantly affected revisit intentions. This research implies that the local tourism business owners need to increase the attractiveness of local culture to improve destination image so that tourists will get a distinguished experience compared to other tourist attractions

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Journal Info
Bisma: Jurnal Bisnis dan Manajemen
Website

Abbrev

BISMA

Publisher

Universitas Jember

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

Description

Bisma terbit secara berkala pada bulan Januari, Mei dan September dengan ISSN 1978-3108 (print), bertujuan untuk menyebarluaskan artikel hasil riset, hasil pemikiran (telaah analitis-kritis) dan artikel ulasan atas artikel yang pernah dipublikasikan dalam bidang bisnis dan manajemen. Bisma menerima ...