BBM (Buletin Bisnis dan Manajemen)
Vol 7, No 2: Agustus 2021

ANALISIS FAKTOR INTERNAL DAN FAKTOR EKSTERNAL UMKM OLAHAN IKAN DI KABUPATEN REMBANG DENGAN MENGGUNAKAN ANALISIS SWOT

Sari, Dian Anita (Unknown)
Widodo, Agus (Unknown)

Article Info

Publish Date
30 Aug 2021

Abstract

Coronavirus Disease 2019 (COVID-19) which emerged in 2020 has an impact on many countries including Indonesia. Pakpahan (2020) stated that the sectors implicated in Indonesiaare tourism, trade and investment. The business sector in Indonesia is dominated by Micro, Smalland Medium Enterprises (MSMEs). The purpose of this research is to study internal factors andexternal factors that support the competitiveness of processed fish MSMEs in Rembang Regencyin the midst of the COVID-19 pandemic. The research methodology uses SWOT analysis. Theresults of the SWOT analysis show that internal factors have a score of 5.80 while externalfactors have a score of 6.42.

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Journal Info
BBM (Buletin Bisnis dan Manajemen)
Website

Abbrev

BBM

Publisher

Sekolah Tinggi Ilmu Ekonomi YPPI Rembang

Subject

Economics, Econometrics & Finance

Description

Buletin Bisnis & Manajemen (BBM) terbit awal pada Pebruari 2015. BBM merupakan terbitan berkala ilmiah yang diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi 'YPPI' Rembang. Penerbitan BBM dimaksudkan sebagai media penuangan karya ilmiah baik berupa kajian ilmiah maupun hasil penelitian di bidang bisnis ...