Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Vol. 3 No. 1 (2020): Fair Value : Jurnal Ilmiah Akuntansi dan Keuangan

Analisa Strategi Pemasaran Online Terhadap Kinerja Keuangan Umkm Fashion di Kota Bandung : ( Masa Covid-19 Januari s/d Maret 2020)

Gunardi (Universitas Pendidikan Indonesia Bandung)
Agus Rahayu (Universitas Pendidikan Indonesia Bandung)
Lili Adi Wibowo (Universitas Pendidikan Indonesia Bandung)

Article Info

Publish Date
20 Jul 2020

Abstract

Creative industries, especially SMEs (Micro,Small and Medium Enterprises) in the city of Bandung duringthe Covid-19 pandemic experienced a sharp decline in sales, this Fashion MSMEs need an OnlineMarketing Strategy to maintain sales and support the government movement PSBB (Large SocialRestriction), so this will have a positive impact in improving the SMEs Financial Performance. This studyuses a Qualitative Descriptive approach by interviewing and collecting data from SMEs Fashion inBandung City, taking research data during the economic situation of Bandung, in particular, being weakand generally the world because of the Pandemic Covid-19. The results showed that the marketingstrategies carried out by Fashion MSMEs in Bandung were carried out by means of online marketing, thishad a positive impact in boosting the financial performance of Fashion SMEs in Bandung.

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Journal Info
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Website

Abbrev

fairvalue

Publisher

Institut Manajemen Koperasi Indonesia

Subject

Economics, Econometrics & Finance

Description

The Aim of this Fair Value : jurnal Ilmiah Akuntansi dan Keuangan is the media for scientific studies resulting from research, thoughts and critical-analysis studies on accounting, financial, Cooperative and SMEs issues in Indonesia and southeast asia especially and also in the world. The intended ...