Jurnal Riset Manajemen dan Bisnis
Vol 7, No 1 (2012): Jurnal Riset Manjemen dan Bisnis

PENGARUH KEPUASAN KEPEMILIKAN MEMBERSHIP CARD TERHADAP LOYALITAS PENGUNJUNG PADA MODERN RETAILDI YOGYAKARTA

Alfa Santoso Budiwidjojo Putra (Unknown)

Article Info

Publish Date
01 Jun 2012

Abstract

This study aims to examine the effect of ownership satisfaction to loyalty membership card in the modern retail visitors in Yogyakarta. Thisstudy used 102 respondents as a sample of consumers who are visiting at the modern retail. While the sampling technique used is a combination of snowball sampling technique and purposive sampling. The results showed that the satisfaction of the benefits of discount, ease of service satisfaction, and satisfaction with the service special influence on modern retail visitor loyalty, while satisfaction with the service doesn’t influence on the visitor loyalty.Keywords:satisfaction and visitor loyalty

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Journal Info
Jurnal Riset Manajemen dan Bisnis
Website

Abbrev

jrmb

Publisher

Universitas Kristen Duta Wacana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Focus and Scope Jurnal Riset Manajemen dan Bisnis (p-ISSN: 1907-7343; e-ISSN: 2714-7312) adalah jurnal yang dipublikasikan oleh Fakultas Bisnis Universitas Kristen Duta Wacana yang terbit dua kali setahun (Juli dan Desember). Jurnal ini didedikasikan sebagai sarana untuk berbagi dan diseminasi ...