JURNAL ILMIAH KOHESI
Vol 5 No 4 (2021): JURNAL ILMIAH KOHESI

PENGARUH KOMUNIKASI DAN PROMOSI PEMASARAN TERHADAP KEPUASAN KONSUMEN PADA PT. MINERAL MEDAN

ERNI WAHYUNI (UNIVERSITAS ISLAM LABUHAN BATU)

Article Info

Publish Date
30 Oct 2021

Abstract

Marketing communication carried out such as sponsorship, advertising, through events or events, print media, online media,direct marketing to prospective consumers and other activities that can improve marketing has not been able to increaseconsumer satisfaction so it is necessary to look for other strategies that can increase consumer satisfaction. Promotion is theinteraction between individuals, face-to-face shown to create, improve, master, or maintain a mutually beneficial exchangerelationship with another party. - William J. Stanton. Increasingly fierce competition occurs in the processing of bottled drinksbecause this product is the most needed daily requirement by the community. It is not easy to be the best, in addition tohaving to provide the best quality there are also factors of consumer behavior patterns that are not easy to guess. As for howto get feedback with a purchase loyalty survey, then the customer complaint or dissatisfaction can be immediately taken anddetermined the best solution by the company.

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Journal Info
JURNAL ILMIAH KOHESI
Website

Abbrev

JIK

Publisher

LP2MTBM MAKARIOZ

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Veterinary Other

Description

JURNAL ILMIAH KOHESI, isrefereed and peer reviewed journal, which is designed to publish research articles in Engineering & Technology, Mathematics, Management, Medical Sciences, Medicine, Social Science, Education, Agriculture, Geography, Advertising, Accounting & Finance, Botany, Business ...