Jurnal Sewaka Bhakti
Vol 7 No 2 (2021): Sewaka Bhakti

PROMOSI SECARA ONLINE UNTUK MENINGKATKAN PENJUALAN DALAM MASA PANDEMI COVID-19 PADA KERAJINAN PATUNG BUDHA DI BR. TEGALBINGIN, UBUD, KABUPATEN GIANYAR

Ni Wayan Alit Erlina Wati (Universitas Hindu Indonesia)
Ni Kadek Darmiti (Universitas Hindu Indonesia)



Article Info

Publish Date
28 Oct 2021

Abstract

Sales activity is very important for the company. Sales of products or services can be done by various methods, either directly or indirectly, such as through agents. Sales cannot be made without the contribution of traders, agents and marketing personnel. Online promotion is carried out as an alternative to increase the number of sales during the Covid-19 pandemic. Mas Ubud Village which has the potential to make wood crafts, various types of wood crafts have been produced, of course, have a very high selling value, which can support the economy of the population. One type of wood craft is the craft of Buddha statues and yogi statues which are in great demand by tourists. Made by home craftsmen, Mrs. Ni Wayan Bakti and her husband, Mr. I Wayan Sandya, who are from Br. Tegalbingin Mas, Ubud. Mrs. Ni Wayan Bakti (51 years old) has been a craftsman for 13 years, from 2008 until now. Since the pandemic, which was accompanied by restrictions on public activities, selling sculptures through agents, namely art shops, has decreased drastically. Online promotion and sales are carried out as one of the alternatives chosen to increase sales. The service is carried out by providing assistance and counseling on how to promote and sell online through the Facebook marketplace and Instagram, so that currently handicraft products can be accessed via Facebook and instagram

Copyrights © 2021






Journal Info

Abbrev

sewakabhakti

Publisher

Subject

Education Environmental Science Languange, Linguistic, Communication & Media Other

Description

Jurnal Sewaka Bhakti merupakan jurnal di bawah naungan Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Hindu Indonesia Denpasar yang khusus untuk menyebarluaskan hasil pengabdian kepada masyarakat yang dilakukan oleh para dosen. Jurnal Sewaka Bhakti merupakan jurnal pengabdian ...