Wiga : Jurnal Penelitian Ilmu Ekonomi
Vol. 1 No. 1 (2011): Maret 2011

Kualitas Layanan Dan Kepuasan Konsumen Warung Internet: Kota Malang

Lukiana, Ninik (Unknown)
Budiwati, Hesti (Unknown)



Article Info

Publish Date
31 Mar 2011

Abstract

Business services internet cafes are also very rampant in the city of Malang, a town in East Java Province. Consumers from Internet cafes are students, students and the general public. On the basis of this, the study tries to examine further the analysis of service quality and consumer satisfaction with Internet cafes in Malang using 5 dimensions of service quality. The highest rating in a row contained in the dimension of assurance, reliability, empathy, responsiveness, and tangible. When viewed under score gap that occurs, consumers are Internet cafes in Malang not satisfied with the quality of that which they receive service. Based on the analysis concluded that consumer expectations of service quality in tangible dimensions, reliability, responsiveness, assurance and empathy into the criteria is expected. Consumer assessment of current conditions of service in Malang Internet cafes in the fifth dimension into the criteria of service quality Fine. However, there is a negative score gap between consumer ratings and their expectations are defined as consumer dissatisfaction towards the quality of service internet cafes they have received.

Copyrights © 2011






Journal Info

Abbrev

wiga

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

Wiga : Jurnal Penelitian Ilmu Ekonomi is published twice a year in March and September, published by Sekolah Tinggi Ilmu Ekonomi Widya Gama since March 2011. Wiga : Jurnal Penelitian Ilmu Ekonomi is intended as a forum for publishing scientific articles in the field of economics : Accounting, ...