International Journal of Applied Business Research
Vol 4 No 01 (2022)

Predicting Future Halal Tourist Behavior: Incorporating Holistic Tourist Experience and Virtual Reality Experience

Tintin Suhaeni (Lecturer, Departement of Business Administration, Politeknik Negeri Bandung, Indonesia)
Anthony Brien (Assistant Professor, Faculty of Agribusiness and Commerce, Lincoln University, New Zealand)
Tomy Andrianto (Lecturer, Departement of Business Administration, Politeknik Negeri Bandung, Indonesia)
Maryam Taha Mannaa (Lecturer, Faculty of Tourism and Hotels, Alexandria University, Egypt)

Article Info

Publish Date
18 Jan 2022

Abstract

This study evaluates the role of experience visiting tourism destination in person as well as via VR in predicting Muslim tourist behavioral intention during the COVID-19 pandemic. The data were gathered using an online survey from 291 Muslim tourists from Muslim majority countries as well as non-Muslim majority countries. Partial least square was utilized to assess the behavioral intention model. The result shows that behavioral intention of tourists from Muslim countries is driven by experience quality and experience via VR, while tourists from non-Muslim countries are driven by experience with VR. Further, halal experience is not a significant factor in driving behavioral intention for halal tourists from both Muslim and non- Muslim countries.

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Journal Info
International Journal of Applied Business Research
Website

Abbrev

ijabr

Publisher

Politeknik Negeri Bandung

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

The International Journal of Applied Business Research (IJABR), an academic journal in the field of business, published by Bandung State Polytechnic, Indonesia. This OPEN ACCESS Journal is intended to foster and stimulate the exchange of discourses on applied business research issues among ...