GANEC SWARA
Vol 16, No 1 (2022): Maret 2022

ANALISIS PENGARUH HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KERUPUK RUMPUT LAUT UD. HARKAT MAKMUR

STEVANY HANALYNA DETHAN (Manajemen K. Mataram UNMAS Denpasar)
NI WAYAN PUTU MEIKAPASA (Agribisnis K. Mataram UNMAS Denpasar)
THERESIA SUZANNA CATHARINA (Agribisnis K. Mataram UNMAS Denpasar)

Article Info

Publish Date
04 Mar 2022

Abstract

This study aimed to find out the price and promotions singinificant effect on purchasing decision kerupuk rumput laut UD. Harkat Makmur in partial or simultan. This associative research study was conducted. The study employed a non probability sampling with insidental sampling technique by involving 50 respondents as the samples. Data analysis method in this study use multiple linier regression analysis. The result  of the study show price and promotions have significant effect on purchasing decision kerupuk rumput laut UD. Harkat Makmur in partial or simultan.

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Journal Info
GANEC SWARA
Website

Abbrev

GARA

Publisher

Universitas Mahasaraswati

Subject

Agriculture, Biological Sciences & Forestry Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Ganec Swara merupakan wadah untuk hasil penelitian dan ulasan ilmiah pada bidang-bidang ilmu seperti Ilmu Sosial, Pertanian, Ekonomi, Teknik, Hukum, Kependidikan dan ...