International Journal for Applied Information Management
Vol. 2 No. 3 (2022): Regular Issue: September 2022

A Study on the Relationships Among Personality Traits, Gender and Customer Knowledge Preferences

Shu-Mei Tseng (a:1:{s:5:"en_US"
s:25:"I-Shou University, Taiwan"
})
Chau-Wei Liang (I-Shou University, Taiwan)
Hsien-Lein Tsai (I-Shou University, Taiwan)

Article Info

Publish Date
14 Feb 2022

Abstract

Empirical evidence suggests that an enterprise can obtain knowledge related to new demands about products or services through interactions with customers, which can be helpful references leading to the enhancement of customer satisfaction and loyalty. However, little is known about the antecedents of customer knowledge preferences. Therefore, this study begins with a literature review followed by the use of a questionnaire method to investigate the relationships among personality traits, gender and customer knowledge preferences. Results indicate that three of the five personality traits, as measured by the Big-5 factors of personality, contribute to explain customer knowledge preferences. Gender has a moderating effect on the traits of emotional stability and customer knowledge preferences.

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Journal Info
International Journal for Applied Information Management
Website

Abbrev

ijaim

Publisher

Bright Institute

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Journal menerbitkan penelitian tentang semua aspek manajemen informasi. Informasi dilihat di sini secara luas untuk mencakup tidak hanya produk/layanan dan proses tetapi juga pasar, dan organisasi serta informasi sosial. Ini termasuk studi tentang proses secara keseluruhan atau tahap individu, ...