International Journal for Applied Information Management
Vol. 2 No. 3 (2022): Regular Issue: September 2022

Small and Medium Enterprises (SMEs) with SWOT Analysis Method

Mohamad Rakhmansyah (a:1:{s:5:"en_US"
s:30:"Universitas Raharja, Indonesia"
})
Tri Wahyuningsih (Universitas Raharja, Indonesia)
Abdullah Dwi Srenggini (Universitas Raharja, Indonesia)
I Ketut Gunawan (Universitas Raharja, Indonesia)

Article Info

Publish Date
14 Feb 2022

Abstract

This study aims to determine the strengths, weaknesses, opportunities and threats to SMEs in utilizing social media as a marketing tool and to find out the most effective marketing strategies to run in order to increase sales. The method used is SWOT analysis, and in data processing using excel. In collecting data using a questionnaire method distributed in the January 2021 period with a total of 226 respondents. The results obtained by SMEs in utilizing social media as marketing are in quadrant I, which means that the strategy used is a growth strategy, namely the SO strategy which is a strategy that uses strengths to take advantage of opportunities that exist in SMEs. Its implementation is to increase the intensity of promotions, maintain product and service quality, maintain and increase customer trust, be communicative to customers.

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Journal Info
International Journal for Applied Information Management
Website

Abbrev

ijaim

Publisher

Bright Institute

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

Description

Journal menerbitkan penelitian tentang semua aspek manajemen informasi. Informasi dilihat di sini secara luas untuk mencakup tidak hanya produk/layanan dan proses tetapi juga pasar, dan organisasi serta informasi sosial. Ini termasuk studi tentang proses secara keseluruhan atau tahap individu, ...