Akrab Juara : Jurnal Ilmu-ilmu Sosial
Vol 7 No 1 (2022): Februari

PENGARUH BIAYA PROMOSI ONLINE DAN OFFLINE TERHADAP OMZET PENJUALAN PT ROYYAN BERKAH ABADI BEKASI

A. Sudrajat (Unknown)

Article Info

Publish Date
04 Feb 2022

Abstract

This study aims to determine the effect of online and offline promotion costs on sales turnover at PT Royyan Berkah Abadi in 2019 - 2020. This research was carried out at PT Royyan Berkah Abadi. Data taken for 2 years from 2019 – 2020 from Online Promotion Fees, Offline Promotion Costs and Sales Turnover. The data collection method in this research is observation and documentation study using quantitative analysis. The analysis technique is multiple linear regression using IBM SPSS 25 software. The data used is secondary data obtained from PT Royyan Berkah Abadi. The results of the analysis show that there is a significant positive effect obtained that Online Promotion Costs have a significant relationship to Sales Turnover and Offline Promotional Costs do not have a significant relationship to Sales Turnover.

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Journal Info
Akrab Juara : Jurnal Ilmu-ilmu Sosial
Website

Abbrev

akrabjuara

Publisher

Yayasan Akrab Pekanbaru

Subject

Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

Description

URNAL AKRAB JUARA adalah sebuah jurnal pendidikan dan pengetahuan yang berkaitan dengan ilmu-ilmu sosial untuk para pendidik dan pendidikan yang ingin menungkan hasil karya ilmiahnya dengan nuangsa teknologi pembelajaran serta pengajaran dalam bidang masing-masing ...