Journal of International Conference Proceedings (JICP)
Vol 4, No 3 (2021): 2021 WIMAYA International Conference of Economics and Business

Analysis of Bakery SMEs Performance in Magelang, Indonesia

Yuli Liestyana (Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Zhafira Rahma Anggit Pratiwi (Universitas Pembangunan Nasional “Veteran” Yogyakarta)
Yekti Utami (Universitas Pembangunan Nasional “Veteran” Yogyakarta)

Article Info

Publish Date
29 Dec 2021


This study analyzed performance of SME bakeries in Magelang, Indonesia by testing entrepreneurial orientation and total quality management. The population in this study was 86 SMEs. The study used purposive sampling technique with the following criteria: (1) SMEs that had implemented TQM. (2) SMEs that are 3 years old or more. Based on these criteria, there are 66 SMEs that are sampled in this study. The data analysis technique used in this study is the Partial Least Square. The results of this study indicate that entrepreneurial orientation has a positive effect on Firm performance, TQM has a positive effect on Firm performance, entrepreneurial orientation has a positive effect on TQM, and TQM positively mediates the effect of entrepreneurial orientation on firm performance.

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Journal Info





Humanities Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media


he JICP is proceeding series aims to publish proceedings from conferences on the theories and methods in fields of economics, business and management research. All proceedings in this series are open access, i.e. the articles published in them are immediately and permanently free to read, download, ...