Journal of Economics Research and Social Sciences
Vol 6, No 1: February 2022

Willingness to Pay for Destination Quality Improvement: Case Study of Baru Beach, Yogyakarta

Setiawan, Ferry (Unknown)
Saptutyningsih, Endah (Unknown)



Article Info

Publish Date
15 Feb 2022

Abstract

This study aims to analyze the willingness to pay visitors for the quality improvement of Baru Beach. The respondents of this research are visitors in Baru Beach. This study uses the contingent valuation method (CVM). Accidental techniques were used to collect data from 150 tourists in Baru Beach. This paper found that the average value of willingness to pay (WTP) is IDR15,000 obtained using dichotomous choice. In addition, variables of age, income, education level, frequency of visits, and visitor perceptions were positive to WTP. Distance and marital status have no significant effect.

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Journal Info

Abbrev

jerss

Publisher

Subject

Economics, Econometrics & Finance

Description

JERSS merupakan jurnal ilmiah yang dikelola Program Studi Ekonomi Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Yogyakarta. Jurnal ini berisikan penelitian-penelitian yang dilakukan oleh mahasiwa-mahasiswa dan berkolaborasi dengan para dosen dalam bidang studi ilmu ekonomi pembangunan. ...