Multicience
Vol. 2 No. 11 (2022): INTERNATIONAL JOURNAL OF MULTISCIENCE - FEBRUARI, 2022 EDITION

THE MARKETING CONCEPT FOR MSME INDUSTRY BASED ON RETAIL COMMUNITY

CYNDIA AUDRIA SIANTURI (Student of Business Administration Study Program , Faculty of Social and Political Science , UHN Medan.)
NALOM SIAGIAN MEDIA (Lecture of Business Administration Study Program , Faculty of Social and Political Science , UHN Medan.)

Article Info

Publish Date
07 Feb 2022

Abstract

The reality of the growth of the retail industry, is actually a form of how there is growth in consumption growth in a modern format. In Indonesia, retail players such as Indomart and Alfamart are proof that the retail industry is in full bloom. The network is so tight, sticking together, shadowing each other. They exist in almost every district, with a strong franchise concept. On the other hand, by locus, they occupy an area, which is very likely in each region there is a small industry / MSME business that requires marketing links. This paper only intends to describe how the scenario for developing the MSME market is based on possible synergies with these retail companies. The result of reflection is the need for a driving aspect in the form of regulation by regional leaders and the readiness of MSME actors themselves when entering the modern retail network.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Multicience
Website

Abbrev

ijm

Publisher

CV KULTURA DIGITAL MEDIA

Subject

Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

Description

The principle reason for INTERNATIONAL JOURNAL OF MULTISCIENCE is to give an academic discussion to the world, over to share great learning. It expects to be the voice of scholars around the world. One of its establishing standards is that of backing of the scholastic research field. The ...