Jurnal Ekonomi
Vol. 25 No. 3 (2020): November 2020

Analisis Kepuasan Konsumen Dengan Uji Deskriptif Dan PLS Pada Perusahaan Multifinance

Sonny Indrajaya (Fakultas Ekonomi dan Bisnis Universitas Mercu Buana)
Jarlest Andini Agustinanda (Fakultas Ekonomi dan Bisnis Universitas Mercu Buana)

Article Info

Publish Date
30 Nov 2020

Abstract

This study aims, to be able to analyze and multi-finance companies in Tangerang City their impact on customer satisfaction. The population for this study were 145 respondents, calculated based on purposive sampling. The method, of collecting data using a survey method, the research instrument using, a questionnaire with a Likert scale. Methods for analyzing data using the SPSS test tool to test descriptive of customer characteristics and Partial Least Square test to obtain hypothesis results. The results, obtained in this study are positive and also very significant, and there are positive results but less significant to customer satisfaction.

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Journal Info
Jurnal Ekonomi
Website

Abbrev

EJE

Publisher

Universitas Tarumanagara

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p-ISSN 0854-9842 : e-ISSN 2580-4901] is a peer-reviewed journal published three times a year (March, July, and November) by Faculty of Economics, Universitas Tarumanagara. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of research on ...