Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis
Vol 10, No 2 (2021): KOMPLEKSITAS EDISI DESEMBER 2021

PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, HARGA, FAKTOR EMOSIONAL, BIAYA DAN KEMUDAHAN TERHADAP KEPUASAN BELANJA BUSANA SECARA DARING

Debby Arisandi (Prodi Perbankan Syariah Universitas Islam Negeri Fatmawati Sukarno Bengkulu)
Aan Shar (Prodi Perbankan Syariah Universitas Islam Negeri Fatmawati Sukarno Bengkulu)
Rizky Hariyadi (Prodi Perbankan Syariah Universitas Islam Negeri Fatmawati Sukarno Bengkulu)

Article Info

Publish Date
30 Dec 2021

Abstract

This study aims to determine the effect of product quality, service quality, price, emotional factors, cost, and convenience on online fashion shopping satisfaction. This type of research is quantitative associative, the data collection technique is done using a closed questionnaire. The research was conducted in the Selebar District of Bengkulu City. The subjects in this study were 130 women ranging from 20 to 40 years who made online fashion shopping transactions. The results showed that cost and convenience as well as emotional factors had a positive and significant impact on online fashion shopping satisfaction. Meanwhile, product quality, price, and service quality do not affect online fashion shopping satisfaction

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Journal Info
Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis
Website

Abbrev

kompleksitas

Publisher

Institut Teknologi dan Bisnis Swadharma

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal KOMPLEKSITAS merupakan jurnal ilmiah yang diterbitkan oleh LPPM ITB Swadharma. Jurnal ini berisi karya ilmiah dengan bidang kajian penelitian meliputi: Manajemen SDM, Manajemen Keuangan, Manajemen Strategis, Manajemen Operasi, Manajemen Perubahan, Manajemen Pengetahuan, Perilaku Organisasi, ...