Indonesian Business Review
Vol 2 No 1 (2019): Indonesian Business Review

Psychological and Social Determinants that Influence Interest in Residential Photovoltaic (RPV)

Ayu Nirmala Putria (School of Business and Economics Universitas Prasetiya Mulya)
Metta Nirmala Tjungandib (School of Business and Economics Universitas Prasetiya Mulya)
Nathanael Nirmala Pavitac (School of Business and Economics Universitas Prasetiya Mulya)
Satriya Nirmala Prayogad (School of Business and Economics Universitas Prasetiya Mulya)

Article Info

Publish Date
27 Jan 2020

Abstract

This study aims to assess the psychological and social determinants that influence interest towards RPV through an empirical investigation of a new survey-based dataset collected in Jakarta Metro, Indonesia. The theory of planned behaviour (TPB) framework was tested using survey data from 174 non-adopters, providing recommendations of potential intervention for policy makers and RPV installers in alleviating key barriers of RPV adoption. Overall, each of TPB components; attitudes, subjective norms and perceived behavioral control have significant direct and indirect impact towards interest. Individuals perceiving RPV personally and environmentally beneficial are more interested in RPV. Perception of RPV adoption will be supported by peers also increases interest. In contrast, belief of unsuitable house decreases interest. Notably, individuals seeing RPV as a complex technology are more interested to gain information about RPV.

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Journal Info
Indonesian Business Review
Website

Abbrev

ibr

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to ...