Indonesian Business Review
Vol 2 No 2 (2019): Indonesian Business Review

Pengembangan Produk Baru dengan menggunakan Means-End Chain Theory : Kasus Water+

Aldinata Windharta (Unknown)
Andre Christian Efendy (Unknown)
Daniel Christian (Unknown)
M. Rashid Damahuri (Unknown)

Article Info

Publish Date
06 Feb 2020

Abstract

The author aims to find out about urban people needs in bottled mineral water. The author uses the Means-End-Chain method which is commonly used to find what attributes are needed by consumers of a product or service. This research uses qualitative methods with in-depth interviews to answer the question of what content is most expected of urban communities in bottled mineral water. There are three factors that we examine, namely attributes, consequences, and values. By understanding the means end chain from our sample, we hope that related party can develop a product from our research result.

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Journal Info
Indonesian Business Review
Website

Abbrev

ibr

Publisher

Universitas Prasetiya Mulya

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Description

IBR seeks to publish high-quality, scholarly empirical research articles in : - management, - strategic management, - organization, - entrepreneurship, - operation management, - human resource management, - business, and organization topics that test, extend, or build theory and contribute to ...